In 2024, there are multiple social media platforms that you can watch short videos on. The top two most watched are Instagram Reels and TikTok, but what is the difference between the two? Well, the main difference is TikToks are great for encouraging user generated content, while Instagram Reels help to get higher impressions and increase brand visibility.
The first and probably most critical feature is video length. While Tiktok started with 15 second clips, the platform duration ceiling has increased to 10 minutes. On the other hand, the maximum length of Instagram Reels is currently 90 seconds.
“I can’t choose between Instagram Reels and TikTok because they both bring different things to the table. Like if I want to see something funny I go to TikTok, but if I want to see people being dumb I go to Reels.” Abby Reidl ‘26 said.
Tiktok is more popular, however Reels has more features. If you are looking for a video content app with a large user base and lots of content, go with Tiktok. But if you want something more community based and feature packed, then Reels might be the right choice.
Instagram Reels are short, fast paced videos that typically consist of different clips put together. Creators can record, edit, add music and fine tune their videos with the help of Instagram’s built in tools and filters. Once they have been published, Reels can be discovered across the newsfeed, in stories and in the dedicated explore tab. Being featured in explore, Reels can reach completely new audiences and might go viral fast, which is one of the key benefits of Instagram Reels over traditional posts.
Tiktoks are short form vertical videos that are posted on Tiktok, the blockbuster video sharing social app. Tiktoks have evolved from 15 second dancing and lip syncing videos to 10 minute videos promoting products and giving hauls. Brands like Sephora have been successfully using TikTok and Reels to boost engagement and promote their products on the platforms.
“I think they can both be entertaining, but I prefer TikTok because on Reels there are some weird things that people should not put on the internet.” Kelsey Rosen ‘26 said.
Given the similarities between TikTok and Instagram Reels, you don’t have to spend time creating different content for each channel. You can repurchase the same content for both platforms and see how your audience on each channel reacts to it.
