This December, SoHo got a brand new reason to buzz about, the opening of Target  SoHo. A totally redesigned and trend focused Target Store in the heart of New York City’s coolest neighborhood, with a storefront located on Broadway. Unlike their normal big box stores, this Target is all about style, discovering new things and experiences. This new installation is a must visit spot for shoppers, teens, and TikTok lovers. 

Many shoppers describe walking into Target SoHo as feeling more like entering a curated fashion boutique rather than a regular retail store. “The Drop” is a new space filled with rotating seasonal collections. New styles for clothing, home goods, and lifestyle items get showcased every month. The Broadway Beauty Bar is stocked with hand picked beauty products. A Gifting Gondola is a new space that displays exclusive limited edition Target merchandise and NYC souvenirs. It is perfect for picking out the best holiday present.

One of the coolest parts of this new Target, is the selfie checkout area, you can capture your haul as you are checking out! This whole Target experience is super social media friendly, which is perfect for people who love to share their outfits and finds online.

Target didn’t just open another store, they redesigned it with creative energy and fashion in mind. SoHo was the perfect place to do this. It is known for its vibrant art, culture and trend setting vibes. Target’s new store concept is the perfect blend of apparel, beauty, and lifestyle products that makes shopping even more exciting. 

Since opening, the store has drawn attention for how different it feels compared to a normal Target. Shoppers have described it as more relaxing with displays that encourage browsing rather than just rushing through the aisles. The smaller, thoughtful layout makes it easier to discover some items many would have looked past. The overall atmosphere fits perfectly into SoHo’s creative fashion focused environment.