Mocknecks are an old fashioned sweater that have a turtle neck type neck, but usually wider. These sweaters allow people to have comfort and warmth with a sense of style and versatility. The high, unfolded sweater brings back styles inspired by the 1990s, serving as a new standard to the highly loved crewneck.
“Parke” is a popular growing brand that is most famously known for their mocknecks. These sweaters are on the pricey side, retailed at about $130. This brand was founded in New York City, but the online website is skyrocketing with sales. The influencer upbringing of this brand has raised this brand’s prices significantly.
Following this brand’s popularity, this past January 23rd at 10 am EST, Parke’s Valentine’s day line dropped. The whole line was sold out in minutes, and many people are referring to it as the “Parke war”.
Due to the demand on this type of sweater, it is now common to see other brands making these sweaters. Brands such as Lululemon, Abercrombie and Fitch, and other popular brands. These sweaters are blowing up on social media, as more influencers are starting to promote and wear these sweaters.
As some people view mocknecks as a passing trend, their rise tells people a lot about how fashion is today. Social media platforms allow small businesses such as Parke to gain popularity. Teenagers and young adults are instantly drawn to the effortless look that mocknecks provide.
Mockneck success not only comes from looks but practicality. As the cold months are in season, people look for clothing to balance both warmth and style. Although trends come and go, the mockneck’s combination of comfort and style may give more staying power than most expect. Whether mocknecks become the “new crewnecks” forever or die down, these sweaters have already made an impact on today’s style.
